What you're really craving isn't "balance".
Working with high-achieving clients in all kinds of life transitions - career shifts, business expansion, leadership growth, personal identity transformations, retirement designing, there’s one phrase I hear more than anything else when we begin: “I just want balance.”
One client in particular stands out, I'll call her S.
From the outside, S had it all. Top of her field. A respected leader. A devoted mom. At work she was on fire with deliverables. Always showing up for her children's after school events. The kind of woman people look at and think, ‘She’s unstoppable’.
What people didn't see, including herself until it was almost too late, was the cost she was paying to be that version of “success”.
During our consult she opened up to me just how much she was running on empty. Exhausted. Dropping balls left and right while still pushing toward her vision of success. She was constantly recalibrating in search of the magic formula for balance.
Balance felt like an illusion, something just out of reach.
And she was right.
Balance was impossible.
So we did something radical.
We stopped chasing balance altogether.
Instead, I showed S how to live out of balance - on purpose.
And in just two months, everything shifted.
β¨She created boundaries at work that freed up her evenings with her kids.
β¨ She reclaimed her mornings for meditation and quiet, without guilt.
β¨ She scheduled play and pleasure like it actually mattered (because it does).
β¨ She reconnected with her spiritual practice, something she’d been missing for years.
Her life wasn’t “balanced.”
But it was aligned.
And alignment gave her more freedom, more fulfillment, and more joy than balance ever could.
Her new goal became to live out of balance, intentionally.
By design.
Here’s the truth:
Balance is a myth.
Alignment is the real goal.
Some seasons call for expansion.
Others for rest.
Sometimes your family needs more of you.
Other times, it’s your work or your own growth that takes the lead.
When you stop trying to split yourself evenly across every demand, and instead choose with intention where to lean in and where to let go (without guilt or fear of retribution) that’s when life starts to feel like yours again.
So let me ask you:
When you say you want “balance”… what is it you’re really craving?
Because that’s where the real work begins.
If this resonates, and you’re ready to explore what living out of balance, on purpose could look like for you - let’s talk.
