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Live and Work By Design - Not Default
Reinvention isn’t a phase. It’s a strategic move.Â
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Are you standing at a career crossroads - not because you failed,
but because what once fit no longer does?
You’ve built a respected career. You’ve made smart decisions.
And now there’s a quiet knowing: staying no longer makes sense - but leaving without a plan feels reckless.
This isn’t a detour.
It’s a deliberate transition into work that reflects who you are now - without discarding what you’ve spent decades building.
This isn’t the end of your career.
It’s the evolution of it.
Stop reacting to roles that no longer fit.
Start designing work that does.
Let’s design your next move - and your identity - aligned with who you’re becoming.
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Here’s How We Make Your Next Move.
You don’t need another checklist or a motivational push.
You need a clear, grounded strategy for leaving an established career and building work of your own - without unnecessary risk.
My coaching framework supports you through the entire transition:
Clarify the professional identity you're stepping into
We define who you’re becoming - beyond titles - and how your experience, expertise, and credibility transfer forward.
Release roles that no longer fit
Let go of outdated expectations, external validation, and career rules that no longer apply at your stage.
Design goals that reflect your values - not old definition of success
No more proving. No more pleasing. Just intentional, meaningful progress.
Create a personalized path to build what's next through informed decisions
This isn’t about blind leaps. It’s about making smart, aligned moves you can stand behind.Â
Navigate change with steadiness and momentum
Career reinvention isn’t linear. We adjust, refine, and move forward with clarity.
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Your Career Reinvention Roadmap.
This is a turning point - not a breakdown.
Together, we’ll create a career transition strategy rooted in what you've built, what you value, and what you want.Â
With me as your neutral, intuitive, and unflinchingly honest thought partner, I help you make decisions, trust your judgment again, and take action without burning down what you have built.Â
You don’t need to figure this out alone.
You need the right partner who cuts through the noise and get's you to what's next.
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Ready To Begin?
My 1:1 Coaching Program is designed for established women leaders navigating the move from corporate roles into work of their own.
If you're ready to leave thoughtfully, protect your credibility, and build what's next with confidence this is where we start.
Take the first step.
Design what’s next.
Move forward without regret.
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I partner with women making high-stakes career transitions to design what comes next without burning it all down...
1. Stabilize
Regain clarity, confidence, and internal steadiness before making any moves.
This where we slow the noise -and stabilize your thinking - so decisions aren't driven by urgency, burnout, or fear.
We separate what no longer fits from what still matters, untangle identity from title, and restore trust in your judgement before any strategy is set.
Not to dream.
Not to escape.
But to create solid ground for a smart next move.
2. Strategize
Design the right next move using what you’ve already built - experience, credibility, income needs.
This is where we move from possibility to precision.
Together, we evaluate your real options, pressure-test ideas, and define a path forward that makes sense for this stage of your career and life. Not fantasy. Not reaction. Strategy.
We address the internal patterns that create hesitation or second-guessing - not through hype or mindset talk, but by restoring trust in your judgement so decisions feel grounded and defensible.
You don't just think differently.
You decide and believe differently - with a new found clarity, confidence, and intention.Â
3. Execute
Take smart supported action - without chaos or second-guessing.
This is where strategy becomes movement.
You implement your plan with structure, accountability, and real-time refinement. Decisions are made, actions are taken, and progress becomes visible - without overthinking.
We focus on: follwing through on the strtategy you trust; making adjustments wihtout losing momentum; and building evidnce through action that works your plan.
No hustle.
No pressure to have to figure it all out.
Just steady execution that moves forward.Â
Ready to stop reacting and start reclaiming your life? Let’s craft your bold, next-level identity together.
Your Reinvention Starts Here
Coaching That Meets You Exactly Where You Are.
And Moves You Toward Who You’re Meant to Be.
1:1 Coaching Immersion Experience
Is for you if...
You want an in-depth coaching experience designed to leverage a laser focus dive into setting and getting goals, identifying what's holding you back and getting to the other side, shifting perspective, deciding on clear action steps and how to execute or a personal overdue breakthrough.Â
This is where you'll get a 'transformative shot' of 1:1 coaching. Â
I'm Ready To Dive In1:1 Coaching Program
Is for you if...
If you are ready to invest in yourself and are looking for a strategic partner and a personal, direct, and bespoke experience, you've found it. Working 1:1 with me will create a clear vision of the life or business you really want and the path to realize that vision.
This is where you'll get week-by-week 1:1 coaching that takes you and your business to next level success - faster.  Â
Learn More About 1:1Â
What My Clients Are Saying
Storyteller - Entrepreneur
"The coaching was very much at my pace, Gena was gentle in her coaching to keep me motivated to push me just enough to keep me growing and retrain my brain! We had one session, it was my toughest and biggest breakthrough. She stayed with me and just kept going. It was amazing and I truly believe it's the moment that changed my life."
Inventor - CEO/Entrepreneur
"As the CEO of a tech company - of all the mentors, therapists, and CEO coaches I’ve ever worked with, I’ve never met one like Gena. Gena’s style of coaching is a holistic approach - acknowledging that we, as entrepreneurs, professionals - are people first and foremost. This understanding was imperative to build the confidence I needed to move forward in the most constructive way."
"There is an immense amount of uncertainty when making a big life decision. Whether it’s finding a new career or starting a new business, so many questions arise in this transitory period - questions not just of logistics, but of identity, self-worth, and purpose. Gena has been instrumental in helping me address all of these questions."
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Equestrian - Entrepreneur
"Prior to meeting Gena, I just daydreamed about my future goals because I did not know where to start. My coaching sessions with Gena have identified what steps I needed to take to reach my goals and she has helped me work through my self-doubt. Her motivation and guidance have helped me take steps to start my own business and “I am proud to say” that for the first time in my life, I am taking charge of my life! Gena is positive, brilliant, and honest - she genuinely cares about her clients."
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Marathon Runner -Â Financial Advisor
"I started to work with Gena because I felt unmotivated, exhausted, and unclear about the direction in my life. Changing careers after working a decade in one industry created an identity crisis I couldn't out run (pun intended). Gena's holistic approach and ability to dive in, challenge and guide me to clarity got me to make my next move. She helped me shift my perspective and redefine myself outside my career - this was life changing for my career move and my personal life. Partnering with Gena created positive momentum and resurfaced purpose that I'm now living through my new career."
Museum Nomad - Fulfilled RetireeÂ
What would you tell someone who is thinking of coaching with Gena.  "Do it now. Her system works - FAST. It will change your life in the most profound ways."
"I thought I was ready for this transition (retirement) but when it started to happen I was overwhelmed and felt paralyzed by what to do next. It felt like my life was at a close. Gena's program helped me to redesign the parts of my life that were undefined - literally! Gena was there for me front and center - not just every coaching session but with emails and texts in between. Her approach is a trusting mix of genuine care and support, gentle challenges, and impenetrable belief. Her questions helped me shift my perspective on age and the time I have left. She guided me to create a new phase in my life that gives me energy, connectedness, and purpose. I have a newfound confidence and identity that I'm having lots of fun with - my family too. Thank-you Coach Gena!!!!"
Adventurous Traveler - Coach/Consultant
How would you describe your coaching with Gena.  "Excellent a million times over! Gena listened SO well. After just the first session, I knew I had been heard and was so sorry I waited this long to reach out for help."
"Coaching with Gena far exceeded my expectations. I felt confident she would help me figure out my side hustle but I had no idea this process would drive me to consider so many aspects of my life...Thank You!!!"
Let's Meet
Hey You, I'm Gena
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I’m a life and leadership strategist, biz and mindset coach, mentor, global tech leader, and entrepreneur on a mission to turn life transitions into launchpads, transforming uncertainty into unstoppable momentum for extraordinary personal and professional success. By empowering you to reclaim your vision and take unapologetic action, I help you elevate your life and businesses beyond your wildest dreams.
I'm passionate about my clients’ success, sea salt + dark chocolate, spirited walking, brunch over lunch, belly laughing with friends and family, learning something new in the least expected places, basking in moonlight, getting lost in a good read, and helping you create a life where you can’t wait to get out of bed and get started.
I encourage, motivate, challenge and inspire you to close the gap between where you are today and where you really want to be. My coaching is soulfully direct, creative and intuitive, firm yet gently challenging, spiritual and pragmatic, action based and navigational to guide you to think outside the box to create an authentic and compelling future.
My coaching process is a simple, structured approach that supports and executes your design of a more fulfilling life. Simple is not always easy - it takes courage, consistency, and a commitment to master personal and professional change. Our partnership will ensure you take the shortest route to your greatest vision of an authentic, lasting transformation.Â
Find Out More
Bringing A New Perspective To Your Inbox
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You're just one click away from a new perspective!
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