I embrace failing. I help my clients embrace failing.
If you aren't failing - you aren't succeeding.
And let me tell you—it’s NOT easy to embrace if you aren't used to leveraging every fail. But once you shift how you define failure, you unlock a powerful new path to success.
When you uncover and reshape the hidden meanings to failure—when you quiet the inner critic and drive through the fear—you gain control. You gain momentum. You learn from what didn’t work, refine what does, and propel yourself forward. You learn to make the obstacle the way.
The other day, I lovingly told a client: “If you want to scale your business, you’re going to fail. You can’t succeed without failing—it’s impossible."
He was a bit taken aback at first. But then, we leveraged the failure as a stepping stone—not a stop sign—and created the forward plan.
How can you embrace failure to move closer to success?
πΉ Thomas Edison tested over 1,000 times before inventing the light bulb. His mindset? “I will not say I failed 1,000 times. I will say that I found 1,000 ways that won’t work.”
πΉ Real estate mogul Barbara Corcoran credits failure for her biggest wins: “My best successes came on the heels of failures.”
πΉ Michael Jordan, one of the greatest athletes of all time, said: “I’ve missed more than 9,000 shots. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game-winning shot—and missed. I’ve failed over and over again in my life. And that is why I succeed.”
πΉAnd then there’s my 4-year-old niece.
She came back from her ski lesson beaming. "Aunt Gena, my instructor told me I’m a natural—I’m great!" I was a little surprised because, as daring as she was, she was also adorably clumsy.
So I asked her, “What did you do in your lesson?”
"Oh! The first thing I learned was how to fall down. I have to know how to fall before I can be a great skier!"
At age 4, she understood something many adults struggle with: success comes from mastering the falls.
What If You Planned to Fail?
Think about it:
π‘ How a series of off-key notes and uneven beats turn into sweet musicality.
π‘ How many flat soufflés before you bake the perfect one.
π‘ How many ideal clients walk by before you learn to capture their attention. π‘ How many technical attempts before you crack the right code. π‘ How many beautifully botched attempts at walking did it take before you strutted on your own.
Failure isn’t a setback. It’s evidence that you’re pushing your limits and getting that much closer to success.
So here’s an experiment for you:
What if you planned to fail?
What if every month, you picked one thing you “think” you might fail at—just to see what you could learn?
What are YOU willing to fail at…to succeed?
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