Stuck At A Crossroads?

Your Life.

Your Design.

Your Transformation.

Your Next Chapter

Starts Now.

I help high-achieving people turn life transitions—wanted or not—into powerful relaunch points.

Boldy and authentically.

Start Here

Live and Work By Design— Not Default

Reinvention Isn’t a Phase—It’s a Power Move.

Are you standing in the middle of a life shift—unexpected or long overdue?
Have you outgrown the version of yourself that once fit, and now feel the tug toward something more…authentic, bold, yours?

Whether you’re navigating loss, change, or a deep, soul-level knowing that it’s time for something else, this moment is not a detour—it’s a doorway.

This transition isn’t the end.
It’s the beginning of your next, most unapologetically aligned chapter.

Stop reacting to life—and start reclaiming it. Let’s design a life and identity that fits who you’re becoming now.

Here’s How to Make Your Power Move.

→ Envision who you're becoming.
Let go of outdated roles and rewrite the story. Picture a future that excites and liberates you.

→ Build a mindset that backs your boldness.
Silence self-doubt. Break the rules that never served you. Believe deeply in what's next.

→ Set goals that actually matter to you.
No more proving. No more pleasing. Just meaningful milestones that move your soul forward.

→ Own every win. Learn from every pivot.
Reinvention isn't linear—it's yours. Celebrate the becoming.

→ Thrive through change, on your terms.
No more surviving. This is about rising—with joy, with clarity, with power.

Your Reinvention Roadmap.

This is your turning point.
Together, we’ll co-create a life design strategy rooted in your values, strengths, and truth. With me as your thought partner—neutral, intuitive, and unflinchingly honest—you’ll rewrite your rules, make confident decisions, and take action that aligns with your boldest, most unapologetic self.

You don’t need to figure it out alone.
You just need to say yes to your next chapter.

Ready To Begin?

My 1:1 Coaching Program gives you the clarity, tools, and high-level support to navigate change, unlock your power, and design the life—and identity—you’ve been waiting to claim.

Take the first step.
Design what’s next.
Live like you mean it.

I partner with bold people in transition to...

1. Reimagine

Reimagine what a fulfilling life truly looks like—on your terms. We begin by crafting a clear, bold vision of your next chapter—one that excites your soul and reflects your deepest values. No more autopilot. This is where you start writing a future that fits who you’ve become.

2. Reset

Reset your thinking. Rewire your beliefs. Rewrite your story. In this step, we unlock your mental superpowers using cutting-edge, science-backed tools to shift the patterns keeping you stuck. You'll master your mindset, emotions, and behaviors. You don’t just think differently—you start living from a whole new level of self-trust and clarity.

3. Redesign

Redesign your life with intention—and lead it with joy. You become the architect of your next chapter, turning your bold vision into reality. With renewed clarity and fierce self-trust, you’ll set aligned goals, make confident decisions, and take action that feels as good as it is effective. You’ll track your growth, celebrate your wins, and watch your life transform. This isn’t hustle. It’s alignment—with who you are now, and where you’re meant to go next.

Are you ready to stop waiting and start rewriting your next chapter—on your terms?

Yes, Let's Do This

Your Reinvention Starts Here

Coaching That Meets You Exactly Where You Are—And Moves You Toward Who You’re Meant to Be.

1:1 Coaching Immersion Experience

Is for you if...

You want an in-depth coaching experience designed to leverage a laser focus dive into setting and getting goals, identifying what's holding you back and getting to the other side, shifting perspective, deciding on clear action steps and how to execute or a personal overdue breakthrough.

This is where you'll get a 'transformative shot' of 1:1 coaching.

I'm Ready To Dive In

1:1 Coaching Program

Is for you if...

If you are ready to invest in yourself and are looking for a strategic partner and a personal, direct, and bespoke experience, you've found it. Working 1:1 with me will create a clear vision of the life or business you really want and the path to realize that vision.

This is where you'll get week-by-week 1:1 coaching that takes you and your business to next level success - faster.

Learn More About 1:1

What My Clients Are Saying

Storyteller - Entrepreneur

"The coaching was very much at my pace, Gena was gentle in her coaching to keep me motivated to push me just enough to keep me growing and retrain my brain! We had one session, it was my toughest and biggest breakthrough. She stayed with me and just kept going. It was amazing and I truly believe it's the moment that changed my life."

Inventor - CE0/Entrepreneur

"As the CEO of a tech company - of all the mentors, therapists, and CEO coaches I’ve ever worked with, I’ve never met one like Gena. Gena’s style of coaching is a holistic approach - acknowledging that we, as entrepreneurs, professionals - are people first and foremost. This understanding was imperative to build the confidence I needed to move forward in the most constructive way."

"There is an immense amount of uncertainty when making a big life decision. Whether it’s finding a new career or starting a new business, so many questions arise in this transitory period - questions not just of logistics, but of identity, self-worth, and purpose. Gena has been instrumental in helping me address all of these questions."

Equestrian - Entrepreneur

"Prior to meeting Gena, I just daydreamed about my future goals because I had so much self-doubt and did not know where to start. My coaching sessions with Gena have identified what steps I needed to take to reach my goals and she has helped me work through my self-doubt. Her motivation and guidance have helped me take steps to start my own business and “I am proud to say” that for the first time in my life, I am taking charge of my life! Gena is positive, brilliant, and honest - she genuinely cares about her clients."

Marathon Runner - Entrepreneur

"I started to work with Gena because I felt unmotivated, exhausted, and unclear about the direction in my life. Changing careers after working a decade in one industry created an identity crisis I couldn't out run. Gena's holistic approach and ability to gently dive in, challenge and guide me to my truth helped me get clear. She helped me shift my perspective and redefine myself outside my career - this was life changing for my career move and my personal life. Partnering with Gena created positive momentum and resurfaced purpose that I'm now living."

Museum Nomad - Fulfilled Retiree

What would you tell someone who is thinking of coaching with Gena. "Do it now. She will get you to where you want to go. It will change your life in the most profound ways."

"I thought I was ready for this transition (retirement) but when it started to happen I was overwhelmed and felt paralyzed by what to do next. It felt like my life was at a close. Gena's program helped me to redesign the parts of my life that were undefined - literally! Gena was there for me front and center - not just every coaching session but with emails and texts in between. Her approach is a trusting mix of genuine care and support, gentle challenges, and impenetrable belief. Her questions helped me shift my perspective on age and the time I have left. She guided me to create a new phase in my life that gives me energy, connectedness, and purpose. I have a newfound confidence and identity that I'm having lots of fun with - my family loves it too!"

Adventurous Traveler - Coach/Consultant

How would you describe your coaching with Gena. "Excellent a million times over! Gena listened SO well. After just the first session, I knew I had been heard and was so sorry I waited this long to reach out for help."

"Coaching with Gena far exceeded my expectations. I felt confident she would help me figure out my side hustle but I had no idea this process would drive me to consider so many aspects of my life...Thank You!!!"

Let's Meet

Hey You, I'm Gena

I’m a life and leadership strategist, biz and mindset coach, mentor, global tech leader, and entrepreneur on a mission to turn life transitions into launchpads, transforming uncertainty into unstoppable momentum for extraordinary personal and professional success. By empowering you to reclaim your vision and take unapologetic action, I help you elevate your life and businesses beyond your wildest dreams.

I'm passionate about my clients’ success, sea salt + dark chocolate, spirited walking, brunch over lunch, belly laughing with friends and family, learning something new in the least expected places, basking in moonlight, getting lost in a good read, and helping you create a life where you can’t wait to get out of bed and get started.

I encourage, motivate, challenge and inspire you to close the gap between where you are today and where you really want to be. My coaching is soulfully direct, creative and intuitive, firm yet gently challenging, spiritual and pragmatic, action based and navigational to guide you to think outside the box to create an authentic and compelling future.

My coaching process is a simple, structured approach that supports and executes your design of a more fulfilling life. Simple is not always easy - it takes courage, consistency, and a commitment to master personal and professional change. Our partnership will ensure you take the shortest route to your greatest vision of an authentic, lasting transformation.

Find Out More

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